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What you need to know about sports marketing trends

Sports marketers are expected to do everything possible in the digital age. It is hard for an individual to be an expert in everything that sports marketing encompasses in 토토사이트. In this article, Daniel Macaulay discusses the biggest trends in sports marketing and shares some exciting examples from Brandwave, a full-service sports marketing agency.

  1. over-the-top Content (OTT)

It is important to remember that OTT means over-the-top, and it is the term used to describe the reality of content that is delivered independent of a terminal device of 토토사이트. OTT stands for “Over the top”, and it refers to services that are provided independently of the terminal device.

2 – Artificial Intelligence (AI)


A fast Internet connection, and of course massive amounts of data, is all that are needed to use AI. It is changing the world on a whim, there’s no doubt about that. According to Macaulay, soccer clubs are using chatbots to engage fans through Snapchat, Facebook Messenger, Skype, Slack, Kik, and Telegram. FC Arsenal has developed a bot named Robot Pires with GameOn’s experts.

3 – A mixed reality system combines virtual and augmented reality

In the past, virtual reality and augmented reality were expensive and uncomfortable, but now the focus is on benefits, said Daniel Macauly, a sports marketing specialist. “Virtual reality, augmented reality, and mixed reality are developing at an exponential rate,” he added. The free delivery conditions have resulted in an unpleasant pattern of behavior in online shops that have resulted in high CPAs (cost per acquisition). In the end, most customers only keep one product, if at all. They order each product in three different sizes and colors.

4 – The wearable technology

“Wearables are mainstream,” according to Daniel Macaulay, who described the wearables market as having emerged from its niche. Hyperadapt Nike’s self-lacing shoes are an innovative example of a product from the future, said Macaulay in a press release. Global wearables sales are expected to surpass 95 billion US dollars in 2021.


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