Emerge of Digital Marketing
The world is stuck for more than eighteen months due to an undesirable pandemic situation due to a medical emergency. Also still struggling since the situation is not conducive. This pandemic affected people in many ways from their basic life to business industries. Of course in our chain life if one is affected then the other also gets disturbed. In these conditions, business industries were faced a huge hurdle in marketing their brands to the people. The companies are made a lot of effort to implement their marketing strategy. Digital marketing is one key tool they used to market their brand among the common people. In this modern and technologically emerged world, all are available online, and the one who wants to know or who wants to learn anything will prefer online social media and the internet. Hence companies just put their sight towards this digital marketing by social media (like Facebook, Twitter, etc.,) campaigns, games, webinars, and also in all possible ways just simply sitting from their own place. Before the pandemic, we had a face-to-face marketing strategy to promote their sales that is called the smart circle.
It means the salesperson will approach the customers in person either to promote to sell their products to support the sales team. Their job is to explore the detail of the products and try to convince the people by reaching their place. This smart-circle approach is greatly affected due to the emergency medical situation and lockdown. Face to face and in-person contact was greatly restricted and invaded the strategy in the promotion of the products.
Smart Circle Opportunity
Generally, people are interested to interact with each other. This interest is the basic idea of the smart circle to reach out the brand or the product to the consumer. This approach is leading to the way to expose the product and its detail as well as operation directly to make the people convenient to access. Also, they provide the opportunity to consumers ready to buy at their own place. After the pandemic ends this smart circle approach of marketing has a potential future to make the people experience various products and brands. Also, it holds huge job opportunities since the digital approach is in line currently. Definitely, we can say face to face or in-person approach of marketing strategy will improve the sales.